Key Concepts

When making my music magazine and college magazine front cover I have to recognise and use these five key concepts -

Language - the specifitic termnology used to describe the given subject, language is used alot on magazine covers for example the headline and masthead. When making my magazine I have to use language which corresponds with my target audience and music genre.

Institution - the organisation/s which produce the media texts. The institution has a purpose for creating the magazine and this will effect the content.

Ideology - a dominant set of ideas presenting peoples values and sterotypes for example that the good guys never kill.

Audience - the consumers of media. For my music magazine I must recognise the target audience, my magazine will be aimed at fans of a the chosen genre of music.

Representation - the media shows our society back to us and what our morals and values are. Magazines can tell us what we should be doing/liking and I need to think carefully about what I include in my magazine.